Belief: A tale of two businesses

February 27, 2018

Belief - A tale of two businesses


This week we're going to tell you a story about two businesses.
 Because lessons learned from one business can be transferred to other businesses working in completely different markets.

It really doesn't matter what the nature of the businesses are because the psychological principles are universal and common to all businesses.

Many years ago Leo was working in London with a friend who ran a tree surgery business. They had a half-acre of land that was used for burning the "lop and top" as they called the branches trimmed off from customer's trees. They also used the land for storing logs.

Now, right next door to that land was a similar plot used by another tree surgeon. So here we have a situation of two businesses, doing the same type of work, in the same area, at the same time in history – but with very different results.

You see, Leo and his friend Kim were inundated with work, stacked out 3 months ahead. The only problem was that they couldn't get to all the work fast enough.

They earned far more money climbing and pruning trees than they could selling the logs that were a by-product of their tree surgery work. The logs were basically a nuisance that consumed time they could have given to more profitable work.

The interesting thing about this situation, and the reason we tell this story, is that the guy in the field next door had so little work that he was willing to buy Leo and Kim's logs, cut them smaller, and resell them.

Same type of business, same time, same area. One business flourished and the other struggled to survive.

Interesting, don't you think?

Of course there are many factors that go into making one business successful and another not. The point of telling this story is to illustrate the power of one such factor: The power of belief. One business was run by guys who believed they could succeed and make good money – and they did, abundantly.

The other was run by a man who believed that work was scarce ... and so he struggled just to make ends meet. And was grateful for all the scraps he could get.

Quick tip: For the principle of belief to work effectively we must believe "down to our boots" so to speak. In psychological language we would say that our belief must be rooted in our deep subconscious mind. Just trying to "think positively" at a surface level will not work, or at least not very well and not for any length of time.

And talking of beliefs, we're reminded of some words from a man who founded a car manufacturing company you may have heard of. He said, "Whether you believe you can, or believe you can't, you are right ..." Henry Ford.

 

We hope this information is helpful and sincerely wish you great success in your soft washing business,

Ben, Leo, Fiona, Stevie & Anthony

Click here to get more practical soft washing how-to tips

How to find answers to most soft washing questions: Simply enter a relevant "keyword" or short phrase – e.g. keyword for the above link = "how to" – into our in-site Search Engine (magnifying glass icon on the main menu).

Click here to download our Product Documentation Pack (includes Application & Dilution guides, SDS, PDS, RAMS, PPE & Mask info, COSSH, sample Contract and more)

Order Benz Softwash chemicals & equipment online or by phone:

GB (England, Scotland, Wales)

Phone: 0800 70 74 222 

Online: www.benzsoftwash.co.uk


Ireland and other countries

Phone: 00353 214 622 978

Online: www.benzsoftwash.com


Lines open Monday - Friday, 9am – 5pm

Please note: The above numbers are for orders only (click here for tech support)

PS: Click here to set up your "Clean & Maintain" programme
. After completing an initial soft wash treatment, put your customer on a "Clean & Maintain" ongoing maintenance programme. Your customers will enjoy a permanently clean property and you will enjoy a steady stream of repeat business.

This is clearly a win-win arrangement for you and your customers.

 

Click here to explore the extensive range of Benz softwash cleaning chemicals & equipment

Benz Softwash Bio Cleanze DDAC biocide & Benz Softwash Lightning Cleanze SH sodium hypochlorite biocide

Leave a comment

Comments will be approved before showing up. Please revisit to read our response.


Also in Benz Trade Tips

How to clean sh stains from lead flashing with Oxy Cleanze
How to clean sh stains from lead flashing with Oxy Cleanze

June 25, 2022

Sodium hypochlorite can react with lead flashing and discolour it. Benz Oxy Cleanze can fix this.

Click the link on this page to find out how ...

View full article →

When to pressure wash – and when not to pressure wash?
When to pressure wash – and when not to pressure wash?

June 17, 2022 4 Comments

After pressure washing (power, jet) algae spores rapidly recolonise, and properties return to square one in a very short time. So what's the alternative?

Click the link on this page to find out ...

View full article →

How long can I store diluted Benz Bio Cleanze (softwash ddac biocide)?
How long can I store diluted Bio Cleanze (softwash biocide)?

June 15, 2022 2 Comments

How long can diluted Benz Bio Cleanze can be stored for, and still be ok to use on another job?

Click the link on this page to find out ...

View full article →