How to tell your customers about stains remaining after softwashing – and keep them as customers
How can you (the softwash contractor) tell your customer about the possibility of not being able to remove all the staining after giving their property a softwash treatment?
The way you do this can make the difference between a happy customer and a disgruntled and suspicious customer who blames you for not doing a proper job.
What causes a stain to remain after softwashing?
Sometimes staining remains because of long-term exposure to damp conditions caused by water leaks, etc.
This type of staining often occurs around leaking gutters, downpipes, overflows, roofs, and so on. These stains can fade over time to much reduced levels but never quite dissipate altogether.
When should you tell customers about residual staining?
If you tell a customer why some staining remains after having softwashed their property, the strong likelihood is they will think you are just making excuses for doing a poor quality job.
So look out for this type of staining when pricing a contract and let your customer know in advance what to expect.
Telling a customer in advance that there may be residual staining left after softwashing is way better than telling them afterwards.
Then, if there's any staining left they will be prepared for it. They will realise that it's simply the nature of the situation and that you did your best. And if you manage to clear all or most of the staining they will be well pleased.
They will be happy customers and will want to be put on your Clean & Maintain ongoing maintenance programme.
A win-win situation for both contractor and customer.
We hope this information is helpful,
Ben, Leo and Fiona
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