Make good money soft washing AND enjoy an abundance of happy customers!

March 10, 2023

Make good money soft washing AND enjoy an abundance of happy customers!

Many soft wash cleaning contractors approach soft washing as a series of one-off jobs. They treat a property, get paid, but then never call back to their customers.

Is this really the way to run a profitable soft washing business? 

No! The secret to building a long-term, successful and highly profitable soft washing business is to create relationships with your customers, which lead to REPEAT BUSINESS using the Benz "Clean & Maintain" softwash systems.


Click here to learn about the Benz "Clean & Maintain" softwash systems


It's easy to sell customers on the idea of an ongoing maintenance programme, because who doesn't want a permanently clean property?

All that's required from you, as a soft wash cleaning contractor, is to:

a) make a note of the date of the first clean, what was done and which products were used.

b) make a note in your diary to phone or call your customer after 6-36 months (domestic properties) or 6-12 months (commercial premises), after obtaining their permission to stay in contact.

c) phone or visit your customer to arrange a time to do the work, which will usually be a simple and quick "spray and go" application of Benz Bio Cleanze.


The time interval between softwash treatments will depend on

  • The surface being treated (eg patio, wall render, roof).
  • How well customers look after their property (e.g. clearing up leaves and grass cuttings, keeping trees trimmed).
  • What the local environment is like (e.g. overhanging trees, sheltered areas)

This ongoing "Clean & Maintain" approach is great for your customer, excellent for your customer's property, and profitable repeat business for you as a softwash cleaning contractor.

Win-win-win in other words. What could possibly be better for everyone?


Click here to learn more about how to build a REPEAT soft washing business

This high level of professional service sets a softwash contractor apart from the contractors who just "take the money and run". And even if they do return, continual spraying with high-strength hypo is a harsh way to treat a property.

We've received awful reports of the damage this practice has caused, which is entirely unnecessary if they were to have used Bio Cleanze for ongoing "Clean & Maintain" treatments.

Quick tip: A softwash contractor who is willing to revisit a customer in itself sends a message of trust and confidence to their customers. And it's the trust and confidence that customers have in a soft washing contractor that will give the contractor repeat business for many years to come.

We hope this information is helpful and sincerely wish you great success in your soft washing business,

Team Benz

Click here to get more practical soft washing how-to tips

How to find answers to most soft washing questions: Simply enter a relevant "keyword" or short phrase – e.g. keyword for the above link = "how to" – into our in-site Search Engine (magnifying glass icon on the main menu).

Click here to download our Product Documentation Pack (includes Application & Dilution guides, SDS, PDS, RAMS, PPE & Mask info, COSSH, sample Contract and more)

Order Benz Softwash chemicals & equipment online or by phone:

GB (England, Scotland, Wales)

Phone: 0800 70 74 222 


Ireland and other countries

Phone: 00353 214 622 978


Lines open Monday - Friday, 9am – 5pm

Please note: The above numbers are for orders only (click here for tech support)

PS: Click here to set up your "Clean & Maintain" programme
. After completing an initial soft wash treatment, put your customer on a "Clean & Maintain" ongoing maintenance programme. Your customers will enjoy a permanently clean property and you will enjoy a steady stream of repeat business.

This is clearly a win-win arrangement for you and your customers.


Click here to explore the extensive range of Benz softwash cleaning chemicals & equipment

Benz Softwash Bio Cleanze DDAC biocide & Benz Softwash Lightning Cleanze SH sodium hypochlorite biocide

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