August 17, 2018 2 Comments
Because the softwashing industry is still in it's infancy, explaining to customers what softwashing is – and why they should pay you to do it – can be challenging.
In years to come softwashing will become a well-known and accepted method of cleaning exterior hard surfaces.
Right now though we are in a similar situation to where the double-glazing world was 40 years ago. Back in the day double glazing was viewed as a luxury and householders doubted its value.
At first it was common for only one house in a street to have double-glazing installed. Those people were the "early adopters". But gradually the word spread as neighbour after neighbour realised what a good thing it was.
Today we ask ourselves not "should I have double-glazing installed?" but rather "which double-glazing shall I put in from which company?".
We believe the softwashing industry will experience a similar public acceptance over the coming years.
Obviously, the question arises: "How can you get the softwashing message across to your customers today?"
Show your customers this two-minute softwashing video – using your phone, iPad, or laptop – which will quickly help them realise what you and your softwashing service can do for them.
A couple of minutes watching this video will be more effective than hours of talking and trying to convince a customer to buy your softwashing service.
Once your prospective customers understand what you are offering them – through the step-by-step explanation in this softwashing video – the rest of the sales process will be mostly just clarifying the details and taking the order.
We hope this information is helpful and inspires you to succeed in softwashing.
Ben, Leo & Fiona
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July 21, 2021
We use pencil jets in our brushes because we've found they don't clog or break as much as fan jets.
In the case of the Gardiner 45cm brush we use four of them. We turn the pump down so the flow rate is acceptable and does not produce much run-off.
Flow control at the pole is still critical however. Click the link on this page to learn about the solution we've found to be so successful ...
July 15, 2021
July 10, 2021
Some customers have wondered why we add IPA (Isopropyl Alcohol) to Benz Bio Cleanze. So we thought we'd clear this up and clarify the situation once and for all.
Click the link on this page to read the full Trade Tips post ...
It's a free resource for people wanting to learn about the soft washing industry, to expand an existing business, or build a new business.
Soft washing reduces, or even eliminates, the need to use high-pressure washing.
Instead, once the build up of algae, lichen, fungus, moss and mould – the root causes of properties looking "dirty" – has been treated, the natural "self-cleansing" of sun, rain and wind removes the surface residue through time.
By educating the cleaning trade and public about soft washing we are helping develop an industry that offers sustainable treatments to clean and maintain exterior hard surfaces.
Subscribe to our free trade tips blog to download your "Professional Soft Wash Contractors Pricing Guide".
The free guide shows you – step by step – how to easily, quickly, and accurately create softwash business quotes.
This saves you time, is a highly professional approach, and increases your chances of winning new contracts.