The four techniques of softwashing (video how-to)
Because the softwashing industry is still in it's infancy, explaining to customers what softwashing is – and why they should pay you to do it – can be challenging.
In years to come softwashing will become a well-known and accepted method of cleaning exterior hard surfaces.
Right now though we are in a similar situation to where the double-glazing world was 40 years ago. Back in the day double glazing was viewed as a luxury and householders doubted its value.
At first it was common for only one house in a street to have double-glazing installed. Those people were the "early adopters". But gradually the word spread as neighbour after neighbour realised what a good thing it was.
Today we ask ourselves not "should I have double-glazing installed?" but rather "which double-glazing shall I put in from which company?".
We believe the softwashing industry will experience a similar public acceptance over the coming years.
Obviously, the question arises: "How can you get the softwashing message across to your customers today?"
One answer is to use this softwashing video to explain the simple principles of softwashing
Show your customers this two-minute softwashing video – using your phone, iPad, or laptop – which will quickly help them realise what you and your softwashing service can do for them.
A couple of minutes watching this video will be more effective than hours of talking and trying to convince a customer to buy your softwashing service.
Once your prospective customers understand what you are offering them – through the step-by-step explanation in this softwashing video – the rest of the sales process will be mostly just clarifying the details and taking the order.
SHOW THIS SHORT (2-MINUTE) SOFTWASHING VIDEO TO YOUR CUSTOMERS AND LET IT DO THE HARD WORK OF EXPLAINING WHAT SOFTWASHING IS
We hope this information is helpful and inspires you to succeed in softwashing.
Ben, Leo & Fiona
Leave a comment
Comments will be approved before showing up. Please revisit this Trade Tips post to read our response.
Also in Benz Trade Tips
How can you learn the practical how-to of soft washing quickly, easily and simply – without wasting several years "re-inventing the wheel" – learning through arduous trial and error – when you could have been up and running in a few weeks?
And earning well-deserved profits from a highly efficient soft washing business.
Then there is the thousands of pounds/euros that the unwary, knowing no better, can waste on expensive, and often unnecessary or inappropriate, softwash equipment. We're sure you don't want to be like them.
Click the link on this page to learn more ...
In this ongoing soft washing video series Ben explains why and how he uses various types of softwash equipment.
What soft washing equipment you choose to build or purchase depends on several factors: for example the number of employees you have and the type of properties you soft wash.
Want to know more?
Click the link on this page to watch the video ...
(Due to logistic problems associated with the government restrictions around Covid-19 this is a written, not video, Trade Tips post this week)
That's a reasonable question.
You could jet wash a roof and then treat with Bio Cleanze.
But why would you?
Want to know the rest of the story? Click the link on this page ...