August 17, 2018 2 Comments
Because the softwashing industry is still in it's infancy, explaining to customers what softwashing is – and why they should pay you to do it – can be challenging.
In years to come softwashing will become a well-known and accepted method of cleaning exterior hard surfaces.
Right now though we are in a similar situation to where the double-glazing world was 40 years ago. Back in the day double glazing was viewed as a luxury and householders doubted its value.
At first it was common for only one house in a street to have double-glazing installed. Those people were the "early adopters". But gradually the word spread as neighbour after neighbour realised what a good thing it was.
Today we ask ourselves not "should I have double-glazing installed?" but rather "which double-glazing shall I put in from which company?".
We believe the softwashing industry will experience a similar public acceptance over the coming years.
Obviously, the question arises: "How can you get the softwashing message across to your customers today?"
Show your customers this two-minute softwashing video – using your phone, iPad, or laptop – which will quickly help them realise what you and your softwashing service can do for them.
A couple of minutes watching this video will be more effective than hours of talking and trying to convince a customer to buy your softwashing service.
Once your prospective customers understand what you are offering them – through the step-by-step explanation in this softwashing video – the rest of the sales process will be mostly just clarifying the details and taking the order.
We hope this information is helpful and inspires you to succeed in softwashing.
Ben, Leo & Fiona
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April 01, 2021
We recently tested – just out of curiosity – some old Tornado Cleanze that was nearly two months past it's best-by date. We wanted to find out how long it could be stored for and still produce effective results. And stored badly at that ...
Want to know what happened? (the results even surprised us)
Click the link on this page to find out ...
March 11, 2021
Cleaning caravans and mobile homes is an excellent soft washing market.
The process is simple and straight-forward. And cleaning several on the same day can be highly profitable.
Click the link on this page to learn more ...
March 04, 2021
Huge thanks to all our customers for your loyalty in making Benz your softwash product supplier of choice. We appreciate the fact that so many of our trade customers come back to us week after week, month after month, year after year.
And by way of practical appreciation, we've decided to no longer pro-actively seek domestic customers for our products and will not knowingly sell products to the customers of our trade customers, i.e. those who want to play around with d.i.y.
Click the link on this page to continue reading ...
It's a free resource for people wanting to learn about the soft washing industry, to expand an existing business, or build a new business.
Soft washing reduces, or even eliminates, the need to use high-pressure washing.
Instead, once the build up of algae, lichen, fungus, moss and mould – the root causes of properties looking "dirty" – has been treated, the natural "self-cleansing" of sun, rain and wind removes the surface residue through time.
By educating the cleaning trade and public about soft washing we are helping develop an industry that offers sustainable treatments to clean and maintain exterior hard surfaces.
Subscribe to our free trade tips blog to download your "Professional Soft Wash Contractors Pricing Guide".
The free guide shows you – step by step – how to easily, quickly, and accurately create softwash business quotes.
This saves you time, is a highly professional approach, and increases your chances of winning new contracts.