December 04, 2018
Many softwash contractors approach softwashing as a series of one-off jobs. They treat a property, get paid, but then never call back to their customers.
Is this really the way to run a profitable softwash business?
No! The secret to building a long-term, successful and highly profitable softwashing business is to create REPEAT BUSINESS using the Benz "Clean & Maintain" softwash systems.
It's easy to sell customers on the idea of an ongoing maintenance programme. Because who doesn't want a perpetually clean property?
All that is required from the softwash contractor is to a) make a note of the date of the first clean b) make a note in their diary to phone or call the customer after 6-36 months and c) phone or visit the customer to arrange a time to do the work, which will be a simple and quick "Treat & Leave" application of Benz Bio Cleanze.
This ongoing "Clean & Maintain" approach is great for the customer, excellent for the customer's property, and profitable repeat business for the softwash contractor. Win-win-win in other words. What could possibly better?
This high level of professional service sets a softwash contractor apart from the chlorine cowboys who rarely revisit their customers. And even if they do return, continual spraying with high-strength hypo is a harsh way to treat a property, and we've heard awful reports of the damage these people have caused. And is entirely unnecessary if they were to use Bio Cleanze for ongoing treatments.
Quick tip: A softwash contractor who is willing to revisit a customer in itself sends a message of trust and confidence to their customers – setting the contractor apart from the "take the money and run" cowboys.
And it is the trust and confidence that customers have in a softwash contractor that will give the contractor repeat business for many years to come.
We hope you found this information helpful and inspires you to succeed in your softwashing business.
Ben, Leo & Fiona
Comments will be approved before showing up.
April 01, 2021
We recently tested – just out of curiosity – some old Tornado Cleanze that was nearly two months past it's best-by date. We wanted to find out how long it could be stored for and still produce effective results. And stored badly at that ...
Want to know what happened? (the results even surprised us)
Click the link on this page to find out ...
March 11, 2021
Cleaning caravans and mobile homes is an excellent soft washing market.
The process is simple and straight-forward. And cleaning several on the same day can be highly profitable.
Click the link on this page to learn more ...
March 04, 2021
Huge thanks to all our customers for your loyalty in making Benz your softwash product supplier of choice. We appreciate the fact that so many of our trade customers come back to us week after week, month after month, year after year.
And by way of practical appreciation, we've decided to no longer pro-actively seek domestic customers for our products and will not knowingly sell products to the customers of our trade customers, i.e. those who want to play around with d.i.y.
Click the link on this page to continue reading ...
It's a free resource for people wanting to learn about the soft washing industry, to expand an existing business, or build a new business.
Soft washing reduces, or even eliminates, the need to use high-pressure washing.
Instead, once the build up of algae, lichen, fungus, moss and mould – the root causes of properties looking "dirty" – has been treated, the natural "self-cleansing" of sun, rain and wind removes the surface residue through time.
By educating the cleaning trade and public about soft washing we are helping develop an industry that offers sustainable treatments to clean and maintain exterior hard surfaces.
Subscribe to our free trade tips blog to download your "Professional Soft Wash Contractors Pricing Guide".
The free guide shows you – step by step – how to easily, quickly, and accurately create softwash business quotes.
This saves you time, is a highly professional approach, and increases your chances of winning new contracts.