How can you make good money softwashing – and have happy softwashing customers?
Many softwash contractors approach softwashing as a series of one-off jobs. They treat a property, get paid, but then never call back to their customers.
Is this really the way to run a profitable softwash business?
No! The secret to building a long-term, successful and highly profitable softwashing business is to create REPEAT BUSINESS using the Benz "Clean & Maintain" softwash systems.
It's easy to sell customers on the idea of an ongoing maintenance programme. Because who doesn't want a perpetually clean property?
All that is required from the softwash contractor is to a) make a note of the date of the first clean b) make a note in their diary to phone or call the customer after 6-36 months and c) phone or visit the customer to arrange a time to do the work, which will be a simple and quick "Treat & Leave" application of Benz Bio Cleanze.
The time interval between softwash treatments will depend on:
- The surface being treated (eg patio, wall render, roof).
- How well customers look after their property.
- What the local environment is like (eg the presence of overhanging trees)
This ongoing "Clean & Maintain" approach is great for the customer, excellent for the customer's property, and profitable repeat business for the softwash contractor. Win-win-win in other words. What could possibly better?
This high level of professional service sets a softwash contractor apart from the chlorine cowboys who rarely revisit their customers. And even if they do return, continual spraying with high-strength hypo is a harsh way to treat a property, and we've heard awful reports of the damage these people have caused. And is entirely unnecessary if they were to use Bio Cleanze for ongoing treatments.
Quick tip: A softwash contractor who is willing to revisit a customer in itself sends a message of trust and confidence to their customers – setting the contractor apart from the "take the money and run" cowboys.
And it is the trust and confidence that customers have in a softwash contractor that will give the contractor repeat business for many years to come.
We hope you found this information helpful and inspires you to succeed in your softwashing business.
Ben, Leo & Fiona
Also in Benz Trade Tips
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